Bandai Namco has suggested that Elden Ring may end up as more than a game, potentially entering other media formats and becoming a part of “everyone’s daily life”.
Yasuo Miyakawa, president and CEO of Bandai Namco, said via a press release that “Much effort was placed into creating Elden Ring in order to exceed the expectations of our fans worldwide.”
He added: “With a similar goal, we will continue our efforts in expanding the brand beyond the game itself and into everyone’s daily life. We will continue to create enjoyment and fulfilment through entertainment so that we can come closer and connect to our fans around the world”.
Elden Ring has now hit 12million units sold worldwide, which, even for a game as hyped as this one, is a lot of sales to make in just a few weeks. Miyakawa thanked fans and said he was proud to be involved in bringing the game to life “under the guidance of director Miyazaki, and with George R. R. Martin”.
Hidetaka Miyazaki, president and CEO/director of developer , added that “it’s astonishing to see just how many people have been playing ”.
