Paris Hilton has announced she has built an island in Roblox where she will perform a DJ set on New Year’s Eve.
As reported by Reuters, Hilton’s new media company 11:11 Media has launched the island, Paris World, inside of Roblox. Fans can visit the island for free where there is a replica of her Beverly Hills mansion and attached dog mansion, as well as a recreation of her neon carnival inspired wedding.
“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” Hilton said, “Not everybody gets to experience that, so that’s what we’ve been working together on over the past year — giving them all my inspirations of what I want in that world.”
Paris World will include microtransactions, where fans can pay in exchange for virtual outfits or for a ride on a jet-ski around the island. Hilton is hoping to attract fans to the island by performing a virtual set on New Year’s Eve. In the real world Hilton charges up to $1million (£750,000) per night for her DJ performances.
