Virtual reality headset Oculus Quest will be getting a new name in 2022, as parent company Meta is set to rebrand it as “Meta Quest”.
The name change comes as part of the parent company’s wider transition to the Meta brand (thanks, GI.biz). Formerly known as Facebook, the rebrand took place in October 2021, with Facebook as a platform becoming a product under the wider Meta umbrella. The move was officially to better position the company to take advantage of the burgeoning “metaverse” (although chief technology officer John Carmack later expressed doubts about the metaverse as a concept).
Although not a focus of the October reveal, the impending change for Oculus was actually announced at the time, albeit subtly. Meta’s VP of AR/VR, Andrew Bosworth published a Facebook post discussing the new Meta identity, in which he openly confirmed the VR platform would be changing its name.
“VR will be the most immersive way for people to access the metaverse and as we look toward our goal of bringing [one billion] people into VR, we want to make it clear that Quest is a Meta product,” Bosworth wrote. “For this reason, we’re simplifying our brand architecture and shifting away from the Oculus brand for our hardware.”
