The Hold Steady‘s Craig Finn has teamed up with Signature Brew to launch his own brand of beer called ‘Clear Heart’. To see the singer sampling the brew, click on the video above.
In a statement, Finn said of the beer: “When I set out to make this beer, I was going for something with a clear taste and a full flavor. Instead I got a pretty decent buzz. We had a great time creating this beer and I hope you enjoy it as much as I do. Enjoy!”
The beer apparently contains “a melody of bitterness and citrus notes, the fresh hops and malted barley are in harmony within this golden brew, a full-bodied taste with an easy finish.”
The director of Signature Brew Sam McGregor said: “We’ve been big fans of Craig’s music over the years and are delighted to have helped him develop his Clear Heart craft beer. It has been a fantastic opportunity for us to have his knowledge and enthusiasm represented as part of our Signature Brew collection.”
The beer will be launched on March 19 at the Signature Brew Pub in London. Finn, who released his debut solo album ‘Clear Heart, Full Eyes’ earlier this year, is not the first singer to launch his own drinks range. Last year Pharrell Williams launched Qream, a “women’s only” drink. Meanwhile, Elbow also announced they would begin brewing their own premium ale.