Poppy has today (Friday October 24) shared a new single, ‘Unravel’ – listen to it below.
The song begins with soaring, ethereal vocals before it erupts into propulsive screams towards the track close.
It was produced by former Bring Me The Horizon member, Jordan Fish, and comes accompanied by a new video, directed by Sam Cannon. Check it out below.
Earlier this week, Poppy shared a fierce cover of Wham!’s festive classic, ‘Last Christmas’, also produced by Jordan Fish.
The cover was performed as part of a Spotify session and was shared by Fish, who described it as a “banger” before adding: ‘Christmas came early”. The track is a heavy guitar-filled rendition of the 1984 Christmas classic that includes some emotive, stripped-back harmonies towards the end.
Poppy worked with Fish on her sixth album, ‘Negative Spaces’, and described him as “such a creative force” during an interview with NME in 2024. Poppy added: “Jordan is very good at tracking performance…We both have an appreciation for heavy music and more saccharine pop music. I think the commonalities in our tastes unite for this record.”
Fish also spoke to NME previously about his work with Poppy on ‘Negative Spaces’, the first full-length album released that he produced in its entirety.
“Poppy wanted to do big rock songs, which I can do, I guess,” he told us. “She started off doing this erratic, genre-shifty music…it’s not really my expertise to constantly change tempo.
“In my mind, she hadn’t really put together a body of work that felt super coherent, so that was the challenge – putting her lyrics and flavour over more conventional song structures. It was a painless process [because] she’s not particularly stressed about what she’s making.”
Meanwhile, last month, Evanescence‘s Amy Lee, Spiritbox‘s Courtney LaPlante and Poppy spoke to NME about their recent ground-breaking new collaborative track ‘End Of You’ – and the chances of the trio releasing more music as a fully-fledged supergroup.
Released on September 4 after an initial teaser of the artwork sent shockwaves of anticipation through heavy music fans, ‘End Of You’ confirmed the first-time collaboration of the three.
Speaking about the track, Poppy told NME: “I knew he [Jordan Fish] was friends with Amy, and I thought she would really be a great person to meet and get to talk to…It was mine and Jordan’s idea to start with, and then we thought, ‘What if we made our version of a dark Moulin Rouge, like ‘Lady Marmalade’?”