It’s been reported that Xbox suffered its “worst year on record” for console sales in the UK last year.
According to The Game Business‘ Chris Dring, Xbox console sales were down 39 per cent in 2025 in the UK, “making it comfortably their worst year on record”. By contrast, PlayStation console sales were down 12 per cent in 2025.
According to IGN last November, Xbox console sales in the US were down 70 per cent. Last year, Microsoft confirmed price hikes for both the Xbox Series X/S and Xbox Game Pass, while several exclusive Xbox titles such as Halo were made available on rival consoles for the first time. The company scrapped a planned increase on the cost of games following backlash though.
Sales of Xbox consoles were down 39% in the UK during 2025, making it comfortably the worst year on record for Xbox consoles. With the return of favourite Xbox franchises in 2026, might things improve this year?
— Christopher Dring (@Chris_Dring) January 2, 2026
The Xbox Series X/S was originally launched in 2020 with a new Xbox rumoured to launch at some point in 2027. Not much is known about the next-generation Xbox but it will apparently
“deliver the next generation of graphics innovation [and] unlock a deeper level of visual quality, immersive gameplay and player experiences enhanced with the power of AI.” It will also be “fully compatible” with users’ existing Xbox game library.
