Sega has shared more information on its proposed acquisition of Angry Birds developer Rovio, which will see the publisher bring Angry Birds to more platforms.
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Last month, Sega announced that it planned to acquire Rovio for £624,937million, with the purchase designed to help Sega bring its games to mobile platforms.
Today (May 2), NME attended a press conference where leadership from Sega and Rovio explained why the acquisition was taking place.
There, Alexandre Pelletier-Normand, Rovio’s CEO, confirmed the purchase would see the Angry Birds series brought to console and PC with the help of Sega.
Meanwhile, Shuji Utsumi — the president of consumer games and transmedia at Sega — explained the acquisition will help solve the “challenges” Sega has faced in breaking into the global market for mobile games
Utsuma pointed out that just 12 per cent of Sega’s mobile game profits come from outside its home country of Japan, compared to 80 per cent of its profits from console games.
As detailed by Utsuma and Sega CEO Haruki Satomi, Sega sees the purchase of Rovio — best known for developing the mobile series — as a way to break into that global market for mobile games.
