Swedish pop star Zara Larrson says she’s made over £700,000 by selling digital merchandise on Roblox.
Larrson is perhaps best known for hits such as ‘Lush Life’, ‘Symphony,’ and ‘Ruin My Life’, but has also set up a neat side-line selling Roblox in-game items such as hats, backpacks and sunglasses.
“My jaw dropped when I heard,” she told the BBC.
The price of Larrson’s digital merchandise starts from less than £1, and has earned her over £740,000 ($1 million) since she joined the Roblox platform in May 2021.
Larrson first teamed up with Roblox during the pandemic – hosting a virtual “dance party” to launch her new album, ‘Poster Girl’ after real-life concerts were cancelled. The in-game event allowed players and fans to watch Larrson perform in-game, hanging out and taking part in an online scavenger hunt.
During the event, players could also purchase in-game merchandise such as outfits, hairstyles, dance moves and a customisable Zara Larrson avatar. Prices began at 60 Robux (around 67p) for smaller in-game items, with the Zara avatar selling for 400 Robux (£4.95).
