A new immersive Pokémon experience is set to launch in Europe next year that will allow fans to “step into the role of a trainer”.
Moment Factory, the team behind the Las Vegas Sphere and Billie Eilish’s recent ‘Hit Me Hard And Soft’ world tour, have announced a new partnership with Japanese real estate development company Mitsui Fudosan.
Their first project together will be a new Pokémon experience. “Using interactive technology and innovative storytelling, the collaboration will faithfully bring Pokémon to life by bringing fans together in the real world and allowing them to step into the role of a Trainer in unique ways,” reads a press release.
“This collaboration will unite an international multidisciplinary team—including Mitsui Fudosan’s expertise in creating large-scale destinations and real-world experiences, Moment Factory’s pioneering immersive storytelling, and the iconic Pokémon brand—to deliver an innovative experience for a diverse, worldwide audience.”
Real Pokémon Experience next year ⁉️🎮⚡
Pokémon, Mitsui Fudosan, and Moment Factory are creating a real-world immersive Pokémon adventure launching in Europe in spring 2027 🌍
✨Become a Pokémon Trainer⁰✨Interactive lights, sound, and effects⁰✨Basically a real-life Pokémon… pic.twitter.com/r3naagUbjX
— Pokémon Deals, Stock & News UK (@pokemondealsuk) May 27, 2026
The Pokémon experience will launch Spring 2027 in Europe and will visit select locations. More details about the project will be shared in the future.
“People around the world are always eager to experience the world of Pokémon in new and meaningful ways,” said The Pokémon Company’s Andy Gose. “We are excited to see the joy it will bring to Trainers and the passion and adventure that unites the community.”
“Through this project, we aim to create new value through immersive experiences that connect people and communities. We also look forward to delivering excitement and inspiration to people around the world through our collaboration with Pokémon, a globally beloved brand,” added Mitsui Fudosan’s Kazunori Yamashita.
A trio of Pokémon Pokopia pop-up experiences are currently taking place in London, Berlin and Paris, providing “beautiful Pokémon-themed paradises in public spaces.”
Later this year, Marshmello will headline EDM gigs in London and Los Angeles to celebrate 30 years of Pokémon. The Pokémon Company has also confirmed four “family-focused” and “immersive” Day Out celebrations will be held in France, the United States, Germany and Mexico this summer.
In other news, iconic platform game Donkey Kong 64 is coming to the Nintendo Switch and Switch 2 next month as part of the Classic Game Library.