Gareth David of indie-pop legends Los Campesinos! has given Twitch some credit for the extended success of the band in a recent interview.
In the interview, with Last Donut Of The Night, David suggested that the continued popularity of the band, along with new Los Campesinos! fans, might partially have been influenced by Twitch streamers. “There’s a couple of very famous Twitch streamers who are fans of our band,” he said, “and one of them wears our merchandise on his streams.”
David talked about the impact this had on the band, saying “we’ve sold a lot more items of that merch… our Spotify streams are up in the last year by 100,000 listeners, and our demographics massively skew to younger ages. It really surprised me.”
He commented on the younger influx of fans, and the ratio of male to female listeners, saying the story had changed over the last year or so. “On my last check a month ago, 12 per cent of our Spotify listeners were under 18, which amazed me. 77 per cent are younger than us, which I think is a brilliant situation to be in.
“In terms of gender, 49 per cent female, 44 per cent male, and six per cent nonbinary. That was a pleasant surprise, to see that only 44 per cent of our listeners are dudes.”
