'False Alarm' will be the second video from his 'Starboy' album campaign following the title track's clip
'False Alarm' is the second song to be previewed from The Weeknd's new album 'Starboy'
The video sees Abel Tesfaye murder his old persona to emphatically launch the new stage of his music career
It's the title track from The Weeknd's upcoming album
Follow-up to 'Beauty Behind The Madness'
"I feel like it’s such an art and a talent that I admire tremendously"
The Toronto songwriter follows fellow Canadian Justin Bieber into this year's edition of global achievements
Abel Tesfaye has also been working with Daft Punk
Ambient taster could be The Weeknd’s first new song this year or a Cashmere Cat collaboration