He's playing a character in William Rast advertisements
The singer will work on a new show for MTV
Consultant enlisted for Southern Hospitality
The pop star is a self-professed 'sports junkie'
And he also gives money to Memphis Rock 'N Soul museum
Singer will exec produce 'My Problem With Women'
He's the new spokesmodel for Givenchy
Pop star began shooting 'The Open Road' this week
'American Idol' alums win big